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About us...

Our aim is to educate the public about the realities of mental illness and learning disabilities and to help stamp out the stigma that surrounds them.

On 1 April 2010 we launched our campaign, asking people to make a pledge not to use words such as ‘psycho’, ‘retard’ and ‘nutter, which can hurt, offend and stigmatise people suffering from these complex and often distressing conditions.

In April 2011 we achieved our initial goal by collecting over 106,000 pledges from members the public promising not to use these stigmatising words.

But our campaign does not stop there...

We want to continue changing public perceptions around mental illness and learning disabilities to see long-term changes. We still want your pledges but we’re also now working closely with schools and employers to help change attitudes towards mental health on a much wider scale.

You can find out more about the work we are doing with schools and download FREE resources by visiting our schools area. We also have a dedicated employers section with FREE downloadable resources, which you can visit by clicking here.

And don’t forget to sign our pledge. By doing so, you are actively showing that there is no place for stigma and discrimination in our modern, inclusive society.

Get in touch...

If you’d like to share your own experiences of mental health stigma with us, or if you have any questions, suggestions or queries about the campaign, we’d love to hear from you. You can get in touch via email at

Media Contacts

If you are a member of the media and would like to make an enquiry please contact our communications team in the first instance.
Tel: 01925 664002