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We want to educate the public about the realities of mental health problems and learning disabilities and to ask them to make a pledge not to use words that can hurt, offend and stigmatise people suffering from these complex and often distressing conditions.

In April 2011 we achieved our goal and received over 100,000 pledges from the public to not use words that can hurt and stigmatise people suffering from Mental Ill health or Learning disabilities. Our campaign does not stop there, as we still want to send a clear message to society that we should not hurt people with mental illness and learning disabilities by calling them names that are offensive. We still want your pledges and we also want to educate schools and employers to stamp out stigma. you can find out more about this by clicking here.

By signing our pledge people can actively show that there is no place for stigma and discrimination in our modern, inclusive society.

  • To reach at least 50% of our local population of one million people with our messages
  • To promote understanding through educational content
  • To change perceptions locally by securing 100,000 pledges

Together we can change the way we see, think and talk about mental health by addressing people’s fears, breaking down walls and stamping out the stigma.

Pledge now and send a clear message to society that we should not hurt people with mental illness and learning disabilities by calling them names that are offensive.

Our campaign slogan: “Sticks and stones may break my bones – words can also hurt me,” is a familiar memorable nursery rhyme with a twist.

  • Mental health problems are no different to physical ones
  • There is no place for stigma in a modern, inclusive society
  • Discriminatory words are unacceptable
  • It’s time to put a stop to stigma and discrimination
  • 5 Boroughs Partnership NHS Foundation Trust is leading this campaign

Fill our bin!
We’re aiming to collect 100,000 pledges to stamp out stigma!